You don't need to hire more people.
You need operations that keep up.
In up to 90 days we build the AI-powered software that handles the manual work that would otherwise mean more people on payroll. Adding fixed costs is the last thing your company needs right now.
Shall we build yours?
The system that frees up your operations and scales your revenue.
The same system we've delivered to more than 50 companies in Brazil and abroad.
The companies scaling fastest today are the ones that automate operations before hiring more people.
There's a fundamental difference between companies that grow efficiently and the ones that grow by multiplying problems. It's a matter of systems, not headcount.
How most companies operate:
Result:
Growth that creates bottlenecks, not speed.
How it runs with IAplicada:
Result:
More revenue with the team you already have.
Your operations run. Your team delivers. You keep track of everything without being in the middle of everything.
The APLICA Method pinpoints where your operations get stuck, builds the system that fixes it, and implements it inside your business in up to 90 days.
The math nobody does.
And it's what holds back growth by year-end.
- 0110people
on the team
- 022ha day
of repetitive manual work
- 03400ha month
lost on work a system should be doing on its own
- 042full-time people
just to keep up what should be automatic
That's the real cost of running without automation. It doesn't show up on the P&L. It's buried in payroll.
More than 50 companies already run custom-built systems
We managed projects on paper, in spreadsheets and from memory. Today every stage of the project has an owner, a deadline and a status I can see on my phone. I stopped visiting job sites to find problems. The system warns me first.
Building our tax cases was our bottleneck: manual accounting calculations and delays nobody could trace back to the source. Today the process runs automated end to end, and any operational failure shows up right away, not at the end of the month.
Accounting reconciliation used to eat up days of the whole team's time every month. Today the AI classifies the ledger on its own and the systems talk to each other, with no double data entry. The time we saved became capacity to serve more clients.
I built the business case thinking it would be hard to prove the return. Five months into the project, R$191K in documented ROI. It wasn't an estimate; it was a number I presented to the board.
Real estate is red tape on top of red tape. Today what used to take days gets done the same day. I scaled without hiring anyone, and speed became my sales pitch: clients close with me because things move with me.
Managing corporate travel was our most critical process: two weeks of work became two hours. And most importantly, the errors are gone. What we used to redo because of manual mistakes now comes out right the first time.
What impressed me most wasn't the technology, it was the team. People stopped doing repetitive work and started delivering faster. Operational efficiency went up at least 50% in six months. The same team, producing twice as much.
The diagnostic was a shock. We did everything manually and I had no visibility into anything. When I saw how much it was costing us in revenue, I understood where to focus. We made structural changes we had been putting off for years.
This was the project of my life and I was afraid it wouldn't come out the way I imagined. With IAplicada it came out exactly the way I always wanted. Every expectation met in two and a half months. The best decision I've made for my business.
Your new Team.
You'll work alongside people who have built operations, led transformations and deliver systems that actually run.
Mariana Marques
Founder & CEO11 years as an executive at Mercado Libre, Suzano and AngloGold, leading digital transformation across Latin America. She founded IAplicada to deliver what she saw work at large companies, now adapted to the size and processes of companies that are growing. She created the APLICA methodology and leads every project, bringing her systems thinking and AI expertise to transform new operations.
Ana Cecilia
Account Executive10 years in B2B and B2C sales at some of Brazil's largest financial institutions. She worked at Inter&Co, allu and Localiza&Co, running the full sales cycle: prospecting, negotiation and post-sale. At IAplicada, she manages client relationships and the sales process from first contact to close.
Yuri Souza
PMOWith more than 5 years leading projects at technology and digital marketing companies, he worked as a Web Project Manager at Nerdweb and as a Customer Success Manager before joining IAplicada. He makes sure every delivery ships on time, with agile methodology and the perspective of someone who follows the project from diagnostic to system in production.
Matheus Farah
Software DeveloperSpecialist in building systems that run on their own. He works with backend development, workflow automation with n8n, API integrations and AI with Claude and Anthropic. At IAplicada, he turns the mapped process into a system in production: Lovable on the front end, Supabase for the database, automations that eliminate repetitive work.
Maria Eduarda
Sales & Marketing SupportKeeps IAplicada's sales and marketing operations running behind the scenes: content management, sales process support and organizing the fronts that connect the team to the client. She's the one who makes sure nothing falls through the cracks.
Mariana Marques
Founder & CEO11 years as an executive at Mercado Libre, Suzano and AngloGold, leading digital transformation across Latin America. She founded IAplicada to deliver what she saw work at large companies, now adapted to the size and processes of companies that are growing. She created the APLICA methodology and leads every project, bringing her systems thinking and AI expertise to transform new operations.
Ana Cecilia
Account Executive10 years in B2B and B2C sales at some of Brazil's largest financial institutions. She worked at Inter&Co, allu and Localiza&Co, running the full sales cycle: prospecting, negotiation and post-sale. At IAplicada, she manages client relationships and the sales process from first contact to close.
Yuri Souza
PMOWith more than 5 years leading projects at technology and digital marketing companies, he worked as a Web Project Manager at Nerdweb and as a Customer Success Manager before joining IAplicada. He makes sure every delivery ships on time, with agile methodology and the perspective of someone who follows the project from diagnostic to system in production.
Matheus Farah
Software DeveloperSpecialist in building systems that run on their own. He works with backend development, workflow automation with n8n, API integrations and AI with Claude and Anthropic. At IAplicada, he turns the mapped process into a system in production: Lovable on the front end, Supabase for the database, automations that eliminate repetitive work.
Maria Eduarda
Sales & Marketing SupportKeeps IAplicada's sales and marketing operations running behind the scenes: content management, sales process support and organizing the fronts that connect the team to the client. She's the one who makes sure nothing falls through the cracks.
Mariana Marques
Founder & CEO11 years as an executive at Mercado Libre, Suzano and AngloGold, leading digital transformation across Latin America. She founded IAplicada to deliver what she saw work at large companies, now adapted to the size and processes of companies that are growing. She created the APLICA methodology and leads every project, bringing her systems thinking and AI expertise to transform new operations.
Ana Cecilia
Account Executive10 years in B2B and B2C sales at some of Brazil's largest financial institutions. She worked at Inter&Co, allu and Localiza&Co, running the full sales cycle: prospecting, negotiation and post-sale. At IAplicada, she manages client relationships and the sales process from first contact to close.
Yuri Souza
PMOWith more than 5 years leading projects at technology and digital marketing companies, he worked as a Web Project Manager at Nerdweb and as a Customer Success Manager before joining IAplicada. He makes sure every delivery ships on time, with agile methodology and the perspective of someone who follows the project from diagnostic to system in production.
Matheus Farah
Software DeveloperSpecialist in building systems that run on their own. He works with backend development, workflow automation with n8n, API integrations and AI with Claude and Anthropic. At IAplicada, he turns the mapped process into a system in production: Lovable on the front end, Supabase for the database, automations that eliminate repetitive work.
Maria Eduarda
Sales & Marketing SupportKeeps IAplicada's sales and marketing operations running behind the scenes: content management, sales process support and organizing the fronts that connect the team to the client. She's the one who makes sure nothing falls through the cracks.
Who is Business for?
Business Owners,
Founders
and Partners
Who are stuck in day-to-day operations, putting out fires every day, and want a system that keeps the company running without them in the middle of everything.
Operations Directors
and Department
Managers
Who lead teams in any area, whether sales, finance, logistics, customer success, accounting or anything else, and need automation that eliminates manual processes and rework while fitting the way the team already works.
Frequently Asked Questions
We build custom AI-powered software that automates how your business operates. It's not an off-the-shelf tool license, and it's not consulting that ends with a slide deck.
We map your processes, find where the company is losing time and money, and deliver a system that already works inside your operations. With one difference: the built-in AI learns from every use. What your team corrects becomes the standard and comes back as a suggestion. The more the system is used, the less it needs to be filled in.
A working MVP in up to 30 days. Larger projects are split into modules, prioritizing what drives results first. Every delivery works on its own; it's not a promise for the next phase.
Pricing is based on scope. After the diagnostic, you get a proposal with the modules, the delivery order and the corresponding price. The commercial terms are held for the evaluation period.
An ERP forces the company to adapt to the software. IAplicada builds the software to adapt to the company.
Consultancies hand over a diagnosis and leave. IAplicada was founded by Mariana Marques, who spent 11 years as an executive at Mercado Libre, Suzano and AngloGold, leading digital transformation across Latin America. What we deliver isn't what a consultant learned from a book. It's what worked at large companies, now adapted to the size and processes of companies that are growing.
You get a running system, not slides.
Companies that already have revenue, have operations running, and need to scale without multiplying headcount.
The criterion isn't the industry. It's the problem: manual processes eating up hours of expensive people, data scattered across spreadsheets and chat apps, decisions that stall because they depend on a single person, revenue growth that operations can't keep up with.
And especially anyone who wants their time back. Run the company from wherever you want, without having to be there for every decision. The system keeps operations running. You focus on what only you can do.
Yes. No cost and no commitment to hire us. Even if you don't move forward, you keep the process map, the bottleneck ranking and the quarterly playbook. The material is yours.
If you already use other systems, what we build integrates with what you have: spreadsheets, CRM, ERP, email, messaging apps. We don't throw away what works. We automate what's stuck.